Business Description

• type of business
• product or service
• type: new, part-time,
  expansion, seasonal, year-round
• business goals
• industry description

       Marketing

• industry description
• the market: the customers
• competition
• market area
• market share
• image
• promotion: methods of selling
• advertising
• price

       Operations

• location of business
• facilities
• equipment and methods
• materials
• suppliers
• licences or permits
• regulations that will affect the business
• key staff and personnel
• management and training
• consultants or specialists
• production
• distribution
• record keeping
• short- and long-range plans

       Financial

• your personal monthly financial needs
• costs of production
• break-even analysis
• capital equipment
• sales forecasts
• income statement
• cash flow
• balance sheet
• sources and uses of financing
• Start-Up Cost Worksheet
• Operating Cost Worksheets