Distribution |  Promotion   |  Distribution and Promotion Resources  

Promotion

Promotion includes all methods of getting a product known and purchased by a customer. When developing a promotional strategy, you want to consider:

• how will you let your potential customers know about your product?
• methods to persuade and influence potential customers to buy your product

When determining your promotional strategy you must consider your customer and your distribution channel.

Promotion includes:

• advertising - done through the mass media
  
• publicity - through articles in newsletters, newspapers, and magazines
  
• sales promotions - coupons, discounts, sampling, demonstrations
  
• your image - how you sell yourself and product

There are many books available in the library on promotion. You'll also find lots of ideas and articles on the Internet. One fun website where you can learn more about marketing and promotion is Fooddude's Food Marketing 101 - a quick course designed for potential manufacturers of specialty food products.