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Labelling Considerations | Nutritional
Labelling | Universal Product Codes
l Designing Your Label
| Other Points on Labelling
| Packaging for Marketing | Resources
Packaging for Marketing and Visual Appeal
Along with protecting your product from light, oxygen, moisture, and handling, you will want to consider the following when choosing the right package:
- will you have more than one product? If so, you may want to have a "family resemblance" in the packaging of these products (i.e., similar packaging that looks related).
- how the product will be stacked and displayed.
- environmentally friendliness.
- recognition requirements - do you want the consumer to identify your product by package colour or shape? (Be careful with this as fancy, specially designed packaging can get expensive.)
- image communication-for example, snack foods packed in plastic bags communicate fun, entertainment, casual consumption.
- technical requirements - how will the package be filled? Some chutney producers are demanding wide-mouthed squat jars.
