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Market Research | Researching
the Industry | Researching
the Customer
l Researching the Competition
| Market Research Analysis
| Resources
Market Research
The Marketing Section of a Business Plan generally reviews the "4 P's of marketing: product, price, place and promotion. You look at "place: by determining your market. This is done by researching and analyzing your industry, customers and competition. There are two types of market research, both of which are valuable:
- Primary research - first-hand information acquired through questionnaires and surveys
- Secondary research - gathered and published by other sources such as census reports from Statistics Canada
It is probably easiest to begin by looking at secondary information to have a good working knowledge of the subject. Then, you will be ready to search other information through primary research.
