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Labelling Considerations | Nutritional
Labelling | Universal Product Codes
l Designing Your Label
| Other Points on Labelling
| Packaging for Marketing |
Resources
Designing Your Label
Before drafting your label, you should know:
- where the product will eventually be sold (locally, in province, across Canada, exported)
- information your customers would find helpful
- how the label will be applied
- your shape and size of packaging
- what labelling material is most suitable for storage and shipping conditions
- regulatory requirements
- your labelling and packaging budget
(Source: Food Processor's Reference Manual, BC Ministry of Agriculture and Food, second Edition: 2000, page 7-8.)
Getting help from a graphic designer is recommended. A well-designed label with visual appeal will help in selling your product. Select a few designers to interview. Ask to see samples of their work and discuss fees and expenses. Once you have selected a designer you will want the designer to know:
- the package sizes
- number of colours for printing
- the copy that must appear on the label
- who your competition is
- where you will sell your product
